Kajian Peningkatan Kinerja Usaha melalui Pendekatan SiFATI dan Implikasinya pada Kelangsungan Usaha (Studi pada Industri Pangan di Provinsi Sulawesi Tenggara)

Mahmudin A. Sabilalo, Dzulfikri Aziz Muthalib, Muh. Yasin

Abstract


Penelitian ini bertujuan untuk meningkatkan kinerja usaha melalui pendekatan SiFATI, yaitu: (1) Pengaruh akhlak bisnis terhadap kinerja usaha industri pangan (2) Implikasi kinerja usaha terhadap kelangsungan usaha. (3) Efek moderasi kebijakan Pemerintah Daerah Provinsi Sulawesi Tenggara dalam memperkuat pengaruh akhlak bisnis terhadap kinerja usaha. Metode yang dipakai dalam penelitian ini adalah metode survei yaitu melakukan survei lapangan kepada industri pangan yang dijadikan responden penelitian di wilayah Provinsi Sulawesi Tenggara dengan sampel sebanyak 150 pelaku usaha yang terdistribusi di Kota Kendari dan Kota Bau-Bau. Teknik analisis data menggunakan (1) deskriptif kualitati, (2) analisis kuantitatif dengan alat bantu program PLS Smart versi 3.2.6. Hasil penelitian menyimpulkan bahwa kinerja usaha dapat dioptimalkan atau ditingkatkan melalui pendekatan SiFATI. Dalam ha ini: (1) Akhlak bisnis berpengaruh positif signifikan terhadap kinerja usaha industri pangan. (2) Kinerja usaha memiliki implikasi positif signifikan terhadap kelangsungan usaha. (3) Kebijakan Pemda Sultra dapat memoderasi pengaruh akhlak bisnis terhadap kinerja usaha (pure moderation). Dengan demikiam maka faktor penyebab ketidakmampuan menjaga kelangsungan usaha adalah kinerja usaha, kebijakan pemerintah dan akhlak bisnis. Oleh karena itu model pendekatan yang tepat adalah model SiFATI (Sidig, Fatanah, Amanah, Tabliq, Istiqamah).


Keywords


Kinerja Usaha; Pendekatan SiFATI; Kebijakan Pemda; Kelangsungan Usaha

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