Sigma: Journal of Economic and Business adalah jurnal ilmiah yang diterbitkan oleh Sekolah Tinggi Ilmu Ekonomi Enam Enam Kendari dalam cakupan ekonomi dan bisnis yang dikhususkan untuk publikasi hasil-hasil penelitian empirik maupun penelitian kepustakaan dalam bidang ekonomi dan bisnis. Redaksi mengundang para dosen dan peneliti bidang ekonomi dan bisnis untuk berkiprah dalam publikasi hasil-hasil penelitiannya melalui jurnal ini.
MANAJEMEN SUMBER DAYA MANUSIA HIJAU DAN KINERJA BERKELANJUTAN PADA INDUSTRI BERPOLUSI TINGGI: SEBUAH TINJAUAN PUSTAKA SISTEMATIS DENGAN KERANGKA KERJA AMO DAN PERSPEKTIF KEMAMPUAN DINAMIS
Industri manufaktur merupakan sumber utama konsumsi energi global dan emisi karbon, menghadapi tekanan yang meningkat untuk mengurangi dampak lingkungan sekaligus mempertahankan daya saing operasional. Tinjauan literatur sistematis (SLR) ini bertujuan untuk memetakan bagaimana praktik Manajemen Sumber Daya Manusia Hijau (GHRM) memengaruhi kinerja berkelanjutan melalui mekanisme psikologis di industri polusi tinggi, mengidentifikasi mekanisme mediasi dan moderasi, dan mengusulkan agenda penelitian di masa depan. Mengikuti pedoman PRISMA 2020, pencarian sistematis dilakukan di Scopus, Web of Science, Google Scholar, dan ProQuest untuk artikel yang diterbitkan antara 2015 dan 2025. Analisis bibliometrik dan sintesis tematik diterapkan untuk mengevaluasi 42 studi empiris yang relevan. Temuan ini mengungkapkan bahwa GHRM secara positif memengaruhi perilaku karyawan hijau dan keberlanjutan organisasi melalui mediator psikologis kritis, seperti iklim psikologis hijau dan komitmen lingkungan. Tinjauan ini mensintesis wawasan ini ke dalam kerangka kerja AMO-Dynamic Capabilities terintegrasi dan menguraikan jalur untuk investigasi longitudinal multi-level di masa mendatang. The manufacturing industry is a major source of global energy consumption and carbon emissions, facing increasing pressure to reduce environmental impacts while maintaining operational competitiveness. This systematic literature review (SLR) aims to map how Green Human Resource Management (GHRM) practices affect sustainable performance through psychological mechanisms in high-pollution industries, identify mediating and moderating mechanisms, and propose a future research agenda. Following the PRISMA 2020 guidelines, a systematic search was conducted across Scopus, Web of Science, Google Scholar, and ProQuest for articles published between 2015 and 2025. Bibliometric analysis and thematic synthesis were applied to evaluate 42 relevant empirical studies. The findings reveal that GHRM positively influences green employee behavior and organizational sustainability through critical psychological mediators, such as green psychological climate and environmental commitment. This review synthesizes these insights into an integrated AMO-Dynamic Capabilities framework and outlines pathways for future longitudinal, multi-level investigations.
Hak Cipta (c) 2026 https://creativecommons.org/licenses/by/4.0
ANALISIS TINGKAT KEPATUHAN HUKUM PELAKU UMKM TERHADAP PERIZINAN USAHA DI KOTA KENDARI
Kepatuhan hukum pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) terhadap perizinan usaha merupakan prasyarat penting dalam menciptakan kepastian hukum, perlindungan usaha, serta mendukung pengembangan ekonomi daerah. Namun, dalam praktiknya masih ditemukan berbagai permasalahan terkait rendahnya tingkat kepatuhan pelaku UMKM dalam memenuhi kewajiban perizinan usaha. Penelitian ini bertujuan untuk menganalisis tingkat kepatuhan hukum pelaku UMKM terhadap perizinan usaha di Kota Kendari serta mengidentifikasi bentuk-bentuk kepatuhan dan ketidakpatuhan yang terjadi. Penelitian ini menggunakan pendekatan yuridis empiris dengan metode pengumpulan data melalui wawancara, observasi, dan studi dokumentasi terhadap pelaku UMKM serta instansi terkait. Data yang diperoleh dianalisis secara kualitatif dengan mengaitkan temuan empiris dengan ketentuan peraturan perundang-undangan yang berlaku di bidangperizinan usaha. Hasil penelitian menunjukkan bahwa tingkat kepatuhan hukum pelaku UMKM di Kota Kendari masih bervariasi, dengan sebagian pelaku usaha telah memenuhi kewajiban perizinan melalui sistem perizinan berusaha terintegrasi secara elektronik, sementara sebagian lainnya belum memiliki izin usaha secara lengkap. Faktor yang memengaruhi tingkat kepatuhan tersebut antara lain pemahaman hukum pelaku UMKM, kemudahan akses sistem perizinan, serta persepsi terhadap manfaat legalitas usaha. Penelitian ini diharapkan dapat menjadi dasar awal dalam perumusan model kepatuhan hukum UMKM serta memberikan rekomendasi bagi pemerintah daerah dalam meningkatkan kesadaran dan kepatuhan hukum pelaku UMKM. Legal compliance of Micro, Small, and Medium Enterprises (MSMEs) with business licensing is an important prerequisite in creating legal certainty, business protection, and supporting regional economic development. However, in practice, various problems are still found related to the low level of compliance of MSME actors in fulfilling business licensing obligations. This study aims to analyze the level of legal compliance of MSME actors with business licensing in Kendari City and identify the forms of compliance and non-compliance that occur. This study uses an empirical juridical approach with data collection methods through interviews, observations, and documentation studies of MSME actors and related agencies. The data obtained was analyzed qualitatively by associating empirical findings with the provisions of applicable laws and regulations in the field of business licensing. The results of the study show that the level of legal compliance of MSME actors in Kendari City still varies, with some business actors having fulfilled licensing obligations through an electronically integrated business licensing system, while others do not have complete business licenses. Factors that affect the level of compliance include the legal understanding of MSME actors, ease of access to the licensing system, and perception of the benefits of business legality. This research is expected to be the initial basis for the formulation of an MSME legal compliance model and provide recommendations for local governments in increasing awareness and legal compliance of MSME actors.
PENGARUH PROFITABILITAS DAN SUKU BUNGA TERHADAP RISIKO KREDIT PADA SEKTOR PERBANKAN YANG TERDAFTAR DI BURSA EFEK INDONESIA
Penelitian ini dilatarbelakangi oleh meningkatnya risiko kredit pada sektor perbankan, sehingga perlu dianalisis pengaruh profitabilitas dan suku bunga terhadap risiko tersebut. Tujuan penelitian ini adalah untuk menguji pengaruh profitabilitas yang diproksi dengan Return On Asset (ROA) dan suku bunga terhadap risiko kredit yang diproksi oleh Non-Performing Loan (NPL) pada perusahaan perbankan yang terdaftar di Bursa Efek Indonesia. Penelitian menggunakan pendekatan kuantitatif dengan metode regresi linier berganda, berdasarkan data sekunder laporan keuangan periode 2020–2024 dengan jumlah observasi sebanyak 235. Hasil penelitian menunjukkan bahwa secara parsial profitabilitas dan suku bunga berpengaruh negatif dan signifikan terhadap risiko kredit, serta secara simultan kedua variabel juga berpengaruh signifikan, meskipun kontribusinya masih terbatas. Dengan demikian, profitabilitas dan suku bunga merupakan faktor penting yang perlu dikelola secara optimal untuk menjaga kualitas kredit dan stabilitas perbankan. This study is motivated by the increasing level of credit risk in the banking sector, thus it is necessary to analyze the effect of profitability and interest rates on such risk. The purpose of this research is to examine the influence of profitability proxied by Return on Assets (ROA) and interest rates on credit risk proxied by Non-Performing Loans (NPL) in banking companies listed on the Indonesia Stock Exchange. This study employs a quantitative approach using multiple linear regression analysis, based on secondary data from financial statements for the period 2020–2024 with a total of 235 observations. The results indicate that partially, profitability and interest rates have a negative and significant effect on credit risk, and simultaneously both variables also have a significant effect, although their contribution remains limited. Therefore, profitability and interest rates are important factors that need to be managed optimally to maintain credit quality and banking stability.
PERAN PELAKU USAHA KULINER KAMPUNG SOLOR DALAM MENDUKUNG PENGEMBANGAN PARIWISATA BERKELANJUTAN DI KOTA KUPANG
Wisata kuliner menjadi salah satu kekuatan ekonomi pariwisata karena mampu menghubungkan daya tarik budaya, pengalaman wisata, dan aktivitas ekonomi masyarakat lokal. Penelitian ini bertujuan menganalisis peran pelaku usaha kuliner Kampung Solor dalam mendukung pengembangan pariwisata Kota Kupang. Penelitian menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui observasi, wawancara mendalam, dan dokumentasi. Informan penelitian terdiri atas pelaku usaha kuliner, pengunjung, tokoh masyarakat, dan unsur pemerintah/kelurahan yang dipilih secara purposive. Data dianalisis menggunakan model Miles dan Huberman melalui reduksi data, penyajian data, dan penarikan kesimpulan, serta diperkuat dengan triangulasi sumber. Hasil penelitian menunjukkan bahwa pelaku usaha kuliner berperan sebagai penyedia daya tarik wisata, penggerak ekonomi lokal, pencipta lapangan kerja, sekaligus agen representasi budaya melalui makanan khas daerah. Kampung Solor memiliki daya tarik kuat karena cita rasa kuliner, harga yang relatif terjangkau, suasana malam yang ramai, dan keberagaman menu khas Kota Kupang. Namun, pengembangan kawasan masih menghadapi kendala berupa keterbatasan fasilitas, kebersihan lingkungan yang belum optimal, penataan kawasan yang belum merata, dan promosi digital yang masih lemah. Penelitian ini merekomendasikan penguatan kolaborasi antara pemerintah daerah, pelaku usaha, masyarakat, dan komunitas digital untuk menjadikan Kampung Solor sebagai destinasi wisata kuliner yang tertata, berdaya saing, dan berkelanjutan. Culinary tourism has emerged as a key driver of the tourism economy, as it links cultural attractions, tourist experiences, and the economic activities of local communities. This study aims to analyze the role of culinary business operators in Kampung Solor in supporting tourism development in Kupang City. The study employed a descriptive qualitative approach, with data collected through observation, in-depth interviews, and documentation. Informants consisted of culinary business operators, visitors, community leaders, and representatives of the government/urban village administration, selected purposively. Data were analyzed using the Miles and Huberman model through data reduction, data display, and conclusion drawing, and were strengthened through source triangulation. The findings indicate that culinary business operators act as providers of tourist attractions, drivers of the local economy, creators of employment opportunities, and agents of cultural representation through regional specialty foods. Kampung Solor has strong appeal due to its culinary flavors, relatively affordable prices, lively nighttime atmosphere, and diverse selection of Kupang City’s signature dishes. However, the area’s development still faces constraints, including limited facilities, suboptimal environmental cleanliness, uneven spatial arrangement, and weak digital promotion. This study recommends strengthening collaboration among local government, business operators, the community, and digital communities to develop Kampung Solor into a well-organized, competitive, and sustainable culinary tourism destination.
Analisis Personal Branding dan Kualitas Konten Terhadap Keputusan Pembelian pada Program Affiliate TikTok yang Dimediasi oleh Electronic Word of Mouth (e-wom) (Studi Kasus: Brand Snack Taiko Krezz Bandung)
Penelitian ini didasarkan adanya fenomena digitalisasi dalam perdagangan dan meningkatnya penggunaan media sosial TikTok, yang menciptakan peluang untuk program afiliasi. Namun, masih terdapat kesenjangan antara jangkauan konten dan realisasi konversi penjualan untuk merek Snack Taiko Krezz Bandung. Tujuan penelitian ini menganalisis pengaruh personal branding dan kualitas konten terhadap keputusan pembelian dengan electronic word of mouth (E-wom) yang berperan sebagai variabel mediasi. Metode yang digunakan dalam studi ini yaitu deskriptif kuantitatif dengan pendekatan asosiatif kausal, yang melibatkan 100 responden yang dipilih melalui teknik purposive sampling. Selanjutnya,teknik analisis data yang digunakan dalam penelitian ini adalah Partial Least Square-Structural Equation Modeling (PLS-SEM) melalui aplikasi SmartPLS 4. Hasil penelitian menunjukkan bahwa secara langsung personal branding, kualitas konten, dan E-wom memiliki pengaruh positif dan signifikan terhadap keputusan pembelian. Dalam pengujian mediasi, E-wom terbukti secara signifikan memediasi pengaruh kualitas konten terhadap keputusan pembelian. Namun, tidak berhasil memediasi pengaruh personal branding terhadap keputusan pembelian. This research is based on the phenomenon of digitalization in commerce and the increasing use of TikTok social media, which creates opportunities for affiliate programs. However, there is still a gap between content reach and sales conversion realization for the Snack Taiko Krezz Bandung brand. The purpose of this study is to analyze the influence of personal branding and content quality on purchasing decisions with electronic word of mouth (E-wom) acting as a mediating variable. The method used in this study is quantitative descriptive with a causal associative approach, involving 100 respondents selected through a purposive sampling technique. Furthermore, the data analysis technique used in this study is Partial Least Square-Structural Equation Modeling (PLS-SEM) through the SmartPLS 4 application. The results of the study indicate that personal branding, content quality, and E-wom directly have a positive and significant influence on purchasing decisions. In the mediation test, E-wom was proven to significantly mediate the influence of content quality on purchasing decisions. However, it was not successful in mediating the influence of personal branding on purchasing decisions.
PENGARUH KOMPETENSI PENGGUNA, PENGENDALIAN INTERNAL, DAN EFEKTIVITAS PENGELOLAAN KEUANGAN TERHADAP KUALITAS SISTEM INFORMASI AKUNTANSI PADA PT DAMAR OUTSOURCING ANUGRAH GROUP
Penelitian ini berjudul “Pengaruh Kompetensi Pengguna, Pengendalian Internal, dan Efektivitas Pengelolaan Keuangan Terhadap Kualitas Sistem Informasi Akuntansi pada Perusahaan Outsourcing di Bengkulu” bertujuan untuk menguji sejauh mana ketiga variabel independen tersebut berpengaruh terhadap kualitas sistem informasi akuntansi sebagai variabel dependen. Berdasarkan hasil uji validitas dan reliabilitas, seluruh item kuesioner dinyatakan valid karena nilai r hitung lebih besar dari r tabel dan reliabel karena nilai Cronbach’s Alpha masing-masing variabel melebihi batas 0,60. Pengujian asumsi klasik menunjukkan bahwa data terdistribusi normal dan tidak terjadi multikolinearitas atau heteroskedastisitas, sehingga analisis regresi linear berganda masih dapat digunakan. Hasil analisis regresi berganda menunjukkan koefisien positif untuk ketiga variabel, artinya kompetensi pengguna, pengendalian internal, dan efektivitas pengelolaan keuangan berkontribusi meningkatkan kualitas sistem informasi akuntansi. Secara parsial, uji t menunjukkan bahwa pengendalian internal dan efektivitas pengelolaan keuangan berpengaruh positif dan signifikan terhadap kualitas sistem informasi akuntansi, sedangkan kompetensi pengguna tidak berpengaruh signifikan. Uji F secara simultan menunjukkan bahwa model regresi layak digunakan karena nilai signifikansi lebih kecil dari 0,05, sedangkan koefisien determinasi (R²) sebesar 0,782 menjelaskan bahwa 78,2% variasi kualitas sistem informasi akuntansi dapat dijelaskan oleh ketiga variabel tersebut, sisanya dipengaruhi oleh faktor lain di luar model. This research entitled "The Influence of User Competence, Internal Control, and Financial Management Effectiveness on the Quality of Accounting Information Systems in Outsourcing Companies in Bengkulu" aims to test the extent to which these three independent variables influence the quality of the accounting information system as the dependent variable. Based on the results of the validity and reliability tests, all questionnaire items were declared valid because the calculated r value was greater than the r table and reliable because the Cronbach's Alpha value for each variable exceeded the limit of 0.60. Classical assumption testing shows that the data is normally distributed and there is no multicollinearity or heteroscedasticity, so multiple linear regression analysis can still be used. The results of multiple regression analysis show positive coefficients for the three variables, meaning that user competence, internal control and financial management effectiveness contribute to improving the quality of the accounting information system. Partially, the t test shows that internal control and financial management effectiveness have a positive and significant effect on the quality of the accounting information system, while user competence has no significant effect. The simultaneous F test shows that the regression model is suitable for use because the significance value is smaller than 0.05, while the coefficient of determination (R²) of 0.782 explains that 78.2% of the variation in the quality of accounting information systems can be explained by these three variables, the rest is influenced by other factors outside the model.
PENGARUH BRAND IMAGE DAN KUALITAS PELAYANAN KESEHATAN TERHADAP MINAT PENGGUNAAN ULANG JASA RAWAT INAP DI RUMAH SAKIT HERMINA KENDARI
Penelitian ini bertujuan untuk mengetahui secara simultan dan parsial pengaruh brand image dan kualitas pelayanan kesehatan terhadap minat menggunakan ulang jasa rawat inap di Rumah Sakit Hermina Kendari. Populasi dalam penelitian ini adalah seluruh pasien yang pernah menggunakan jasa rawat inap di RS Hermina Kendari. Jumlah sampel yang digunakan adalah 93 responden, yang diperoleh melalui teknik proportional random sampling. Metode analisis data yang digunakan yaitu analisis deskriptif dan statistika inferensial berupa analisis regresi linear berganda dengan menggunakan software SPSS dan MS Excel. Hasil penelitian menyatakan bahwa secara simultan dan parsial brand image dan kualitas pelayanan kesehatan berpengaruh positif signifikan terhadap minat beli ulang jasa rawat inap. This study aims to determine simultaneously and partially the influence of brand image and quality of health services on the intention to reuse inpatient services at Hermina Kendari Hospital. The population in this study were all patients who had used inpatient services at Hermina Kendari Hospital. The number of samples used was 93 respondents, obtained through proportional random sampling technique. The data analysis method used was descriptive analysis and inferential statistics in the form of multiple linear regression analysis using SPSS and MS Excel software. The results of the study stated that simultaneously and partially brand image and quality of health services had a significant positive effect on the intention to reuse inpatient services.
PENGARUH PENDIDIKAN WIRAUSAHA, SIKAP, DAN EFIKASI DIRI WIRAUSAHA TERHADAP NIAT WIRAUSAHA MAHASISWA
Penelitian ini bertujuan menganalisis pengaruh pendidikan wirausaha, sikap, dan efikasi diri wirausaha terhadap niat wirausaha mahasiswa Program Studi (S1) Akuntansi Universitas Islam Sultan Agung Semarang (UNISSULA). Penelitian ini dilatarbelakangi oleh rendahnya niat berwirausaha mahasiswa meskipun telah memperoleh bekal keilmuan akuntansi dan mata kuliah terkait kewirausahaan. Pendekatan penelitian yang digunakan adalah kuantitatif dengan teknik pengambilan sampel pada mahasiswa akuntansi yang telah menempuh salah satu mata kuliah kewirausahaan syariah, analisis laporan keuangan, ataupun komunikasi negosiasi bisnis. Data dikumpulkan menggunakan kuesioner dan dianalisis dengan metode Partial Least Squares Structural Equation Modeling (PLS-SEM). Hasil penelitian ini menunjukkan bahwa pendidikan wirausaha berpengaruh positif dan signifikan terhadap niat wirausaha mahasiswa. Sikap juga terbukti berpengaruh positif dan signifikan terhadap niat wirausaha. Selain itu, efikasi diri wirausaha berpengaruh positif dan signifikan terhadap niat wirausaha mahasiswa akuntansi. Temuan ini mengonfirmasi relevansi Theory of Planned Behavior dalam menjelaskan pembentukan niat wirausaha melalui pendidikan wirausaha, sikap, dan efikasi diri wirausaha. Hasil penelitian ini diharapkan menjadi masukan bagi perguruan tinggi dalam pengembangan kurikulum dan program pendukung kewirausahaan bagi mahasiswa akuntansi This study aims to analyze the impact of entrepreneurship education, attitudes, and entrepreneurial self- efficacy on the entrepreneurial intentions of students in the Accounting Program (S1) at Sultan Agung Islamic University Semarang (UNISSULA). This research was motivated by the low entrepreneurial intention of students despite having acquired accounting knowledge and taken courses related to entrepreneurship. The research approach used was quantitative with a sampling technique of accounting students who had taken one of the courses in Islamic entrepreneurship, financial statement analysis, or business negotiation communication. Data were collected using questionnaires and analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The results of this study indicate that entrepreneurship education has a positive and significant effect on students' entrepreneurial intention. Attitude was also found to have a positive and significant effect on entrepreneurial intention. In addition, entrepreneurial self-efficacy has a positive and significant effect on the entrepreneurial intention of accounting students. These findings confirm the relevance of the Theory of Planned Behavior in explaining the formation of entrepreneurial intention through entrepreneurship education, attitude, and entrepreneurial self efficacy. The results of this study are expected to provide input for universities in developing curricula and supporting programs for entrepreneurship for accounting students.
HOW STORE ATMOSPHERE SHAPES CUSTOMER LOYALTY: POSITIVE EMOTION AS A MEDIATOR AND HEDONIC SHOPPING VALUE AS A BOUNDARY CONDITION
This study examines how store atmosphere influences customer loyalty in offline retail by considering the mediating role of positive emotion and the moderating role of hedonic shopping value. Drawing on the stimulus–organism–response perspective, the study proposes that store atmosphere acts as an environmental stimulus that shapes customers’ emotional responses and, in turn, their loyalty behavior. Data were collected from 77 retail customers and analyzed using partial least squares structural equation modeling (PLS-SEM) with SmartPLS 4. The results show that store atmosphere has a positive and significant effect on positive emotion, while positive emotion has a positive and significant effect on customer loyalty. In contrast, the direct effect of store atmosphere on customer loyalty is not significant. The findings further confirm that positive emotion mediates the relationship between store atmosphere and customer loyalty, indicating that loyalty is formed primarily through an affective mechanism rather than through atmospheric cues alone. In addition, hedonic shopping value significantly strengthens the effect of positive emotion on customer loyalty, suggesting that emotional responses are more likely to translate into loyalty when shopping is perceived as enjoyable and experientially rewarding. This study contributes to the retail literature by offering a more integrated explanation of loyalty formation through the interplay of environmental stimulus, affective response, and experiential value. The findings also provide practical implications for retailers in designing store environments that evoke positive emotions and enhance hedonic shopping value.
FROM DIGITAL RETAIL EXPERIENCE TO PURCHASE INTENTION: THE MEDIATING ROLE OF BRAND TRUST AND THE MODERATING ROLE OF E-WOM
Penelitian ini mengkaji bagaimana pengalaman ritel digital memengaruhi niat beli dengan mempertimbangkan peran mediasi kepercayaan merek serta peran moderasi electronic word of mouth (e-WOM). Dengan mengacu pada perspektif terpadu mengenai mekanisme pengalaman, relasional, dan pengaruh sosial, penelitian ini mengusulkan bahwa niat beli dalam ritel digital tidak hanya dibentuk oleh pengalaman konsumen terhadap platform, tetapi juga oleh kepercayaan dan informasi sosial di ranah daring. Data dikumpulkan dari 88 responden dan dianalisis menggunakan partial least squares structural equation modeling (PLS-SEM) dengan SmartPLS 4. Hasil penelitian menunjukkan bahwa pengalaman ritel digital berpengaruh positif dan signifikan terhadap kepercayaan merek, sementara kepercayaan merek berpengaruh positif dan signifikan terhadap niat beli. Namun, pengaruh langsung pengalaman ritel digital terhadap niat beli tidak signifikan. Temuan juga menegaskan bahwa kepercayaan merek memediasi hubungan antara pengalaman ritel digital dan niat beli, yang mengindikasikan bahwa pengalaman digital memengaruhi niat beli terutama melalui mekanisme berbasis kepercayaan. Selain itu, e-WOM secara signifikan memperkuat pengaruh kepercayaan merek terhadap niat beli, yang menunjukkan bahwa kepercayaan menjadi lebih efektif dalam mendorong perilaku ketika didukung oleh ulasan dan rekomendasi daring yang positif. Penelitian ini berkontribusi pada literatur ritel digital dengan menawarkan penjelasan yang lebih terintegrasi mengenai pembentukan niat beli melalui interaksi antara pengalaman digital, kepercayaan relasional, dan pengaruh sosial. Temuan ini juga memberikan implikasi praktis bagi peritel digital yang ingin meningkatkan konversi dengan secara simultan meningkatkan pengalaman platform, membangun kepercayaan, serta mengelola e-WOM. This study examines how digital retail experience influences purchase intention by considering the mediating role of brand trust and the moderating role of electronic word of mouth (e-WOM). Drawing on an integrated perspective of experiential, relational, and social influence mechanisms, the study proposes that purchase intention in digital retail is shaped not only by consumers’ platform experience but also by trust and online social information. Data were collected from 88 respondents and analyzed using partial least squares structural equation modeling (PLS-SEM) with SmartPLS 4. The results show that digital retail experience has a positive and significant effect on brand trust, while brand trust has a positive and significant effect on purchase intention. However, the direct effect of digital retail experience on purchase intention is not significant. The findings further confirm that brand trust mediates the relationship between digital retail experience and purchase intention, indicating that digital experience affects buying intention primarily through a trust-based mechanism. In addition, e-WOM significantly strengthens the effect of brand trust on purchase intention, suggesting that trust becomes more behaviorally effective when supported by favorable online reviews and recommendations. This study contributes to the digital retail literature by offering a more integrated explanation of purchase intention formation through the interplay of digital experience, relational trust, and social influence. The findings also provide practical implications for digital retailers seeking to improve conversion by simultaneously enhancing platform experience, building trust, and managing e-WOM.
DINAMIKA KEPUASAN DAN PERSEPSI HARGA DALAM PENGALAMAN BERBELANJA DI SEKTOR RITEL
Penelitian ini bertujuan untuk mengeksplorasi dinamika kepuasan dan persepsi harga dalam pengalaman berbelanja di sektor ritel. Pendekatan kualitatif digunakan untuk memahami makna dan evaluasi konsumen terhadap pengalaman berbelanja secara mendalam. Data dikumpulkan melalui wawancara mendalam, observasi, dan dokumentasi dengan melibatkan konsumen, pegawai toko, dan pihak manajerial yang dipilih secara purposif. Analisis data dilakukan menggunakan analisis tematik untuk mengidentifikasi pola makna yang muncul dari pengalaman informan. Hasil penelitian menunjukkan bahwa kepuasan pelanggan terbentuk melalui interaksi antara lingkungan fisik toko, kualitas pelayanan, dan kemudahan dalam proses berbelanja. Persepsi harga tidak hanya dipahami sebagai nilai nominal, tetapi sebagai representasi nilai yang dirasakan konsumen berdasarkan kesesuaian antara harga, kualitas produk, dan pengalaman berbelanja. Selain itu, pembelian ulang muncul sebagai konsekuensi dari pengalaman berbelanja yang positif dan konsisten. Penelitian ini memberikan kontribusi dalam memperkaya kajian pemasaran ritel melalui pendekatan kualitatif yang menekankan pengalaman konsumen secara holistik. Secara praktis, temuan ini dapat menjadi dasar bagi pengelola ritel dalam merancang strategi yang tidak hanya berfokus pada harga, tetapi juga pada penciptaan pengalaman berbelanja yang nyaman, bernilai, dan berkelanjutan. This study aims to explore the dynamics of customer satisfaction and price perception in the shopping experience within the retail sector. A qualitative approach was employed to gain an in-depth understanding of how consumers interpret and evaluate their shopping experiences. Data were collected through in-depth interviews, observations, and documentation involving consumers, retail employees, and managerial staff selected purposively. The data were analyzed using thematic analysis to identify recurring patterns of meaning emerging from participants’ experiences.The findings reveal that customer satisfaction is shaped by the interaction between the physical store environment, service quality, and the ease of the shopping process. Price perception is not merely understood as a nominal value but as a representation of perceived value based on the alignment between price, product quality, and the overall shopping experience. Furthermore, repurchase intention emerges as a consequence of consistent and positive shopping experiences.This study contributes to the retail marketing literature by providing a holistic qualitative perspective on customer experience. Practically, the findings offer insights for retail managers to develop strategies that focus not only on pricing but also on creating a comfortable, valuable, and sustainable shopping experience.
Hak Cipta (c) 2026 Silvani Arfita Utami Arfah, Aksan, Eko Marsolisdiono, Mandala Bakti, Wiwin Sultraeni (Penulis) https://creativecommons.org/licenses/by/4.0
ANALISIS LINGKUNGAN KERJA TERHADAP MOTIVASI KERJA DAN KINERJA PEGAWAI PADA LEMBAGA PEMBINAAN KHUSUS ANAKKELAS II KENDARI
This research aims to determine and analyze: 1) The influence of the work environment on work motivation at the Class II Kendari Special Child Development Institution, 2) The influence of the work environment on employee performance at the Class II Kendari Special Child Development Institution, 3) The influence of work motivation on employee performance at the Class II Kendari Special Child Development Institution and 4) The role of work motivation in mediating the influence of the work environment on employee performance at the Class II Kendari Special Child Development Institution. The design of this study is quantitative research.The population in this study were all employees at the Class II Kendari Special Child Development Institution as many as 57 people, as well as respondents (census technique).Data analysisusing descriptive statistics and partial least square (PLS). The results of the study indicate that: 1) The work environment has a positive and significant effect on work motivation at the Class II Kendari Special Child Development Institution, 2) The work environment has a positive and significant effect on employee performance at the Class II Kendari Special Child Development Institution, 3) Work motivation has a positive and significant effect on employee performance at the Class II Kendari Special Child Development Institution, 4) Work motivation acts as a mediating variable in the influence of the work environment on employee performance at the Class II Kendari Special Child Development Institution
Hak Cipta (c) 2025 Mahmudin A. Sabilalo, Adwi, Ariska Wulandari (Penulis) https://creativecommons.org/licenses/by/4.0
ANALISIS RISIKO KREDIT PADA PT. BANK PEMBANGUNAN DAERAH
Penelitian ini bertujuan untuk mengetahui dan menganalisis sejauh mana pengolahan Risiko Kredit pada PT. Bank Pembangunan Daerah. Penelitian ini menggunakan data primer berupa hasil wawancara dan data sekunder berupa laporan keuangan PT. Bank Pembangunan Daerah. Metode analisis data yang digunakan dalam penelitian ini berupa metode deskriptif kuantitatif yaitu memberikan penjelasan mengenai risiko kredit PT. Bank Pembangunan Daerah periode 2015-2019. Hasil penelitian ini menunjukkan bahwa Non Performing Loan pada PT. Bank Pembangunan Daerah selama 5 tahun periode 2015-2019 berada dibawah risiko kredit yang ditetapkan Bank Indonesia (BI) yaitu maksimum 5% sehingga risiko kredit berpengaruh signifikan terhadap Kinerja Bank.
Analisis Risiko Kredit, dan Non Performing Loan
Hak Cipta (c) 2022 Hardiati, Ummy Kalsum, Angelina Yenny Ringan (Penulis) https://creativecommons.org/licenses/by/4.0
PENGARUH SOSIALISASI PERPAJAKAN DAN KUALITAS PELAYANANPERPAJAKAN TERHADAP KEPATUHAN WAJIB PAJAK BUMI DANBANGUNAN KECAMATAN AMONGGEDO KABUPATEN KONAWE
This study aims to determine the effect of tax socialization and the quality of tax services on taxpayer compliance. The method used is quantitative, with a population of all land and building taxpayers in Amonggedo District, Konawe Regency of 5,867, while a sample of 99 taxpayers was taken using random sampling, the number of which was determined by the Slovin formula. Data collection was carried out using a questionnaire in the form of a questionnaire. Data analysis used descriptive statistical analysis, instrument testing, classical assumption testing, multiple linear regression, determination testing, and hypothesis testing using SPSS v. 27 for windows. The results of the study indicate that Tax Socialization and Tax Service Quality on Taxpayer Compliance have a positive and significant effect on Amonggedo District, Konawe Regency.
Hak Cipta (c) 2025 Jusbair Baheri, Muh. Nur, Tinas Saputra (Penulis) https://creativecommons.org/licenses/by/4.0
STRATEGI KEUNGGULAN BERSAING DALAM MENINGKATKAN VOLUME PENJUALAN PADA CV. SINAR ABADI KENDARI
Persaingan bisnis yang semakin kompetitif di era globalisasi menuntut pelaku usaha untuk memiliki strategi keunggulan bersaing yang tepat guna mempertahankan eksistensi dan meningkatkan performa pasar. CV Sinar Abadi Kendari, sebagai salah satu entitas bisnis di Kota Kendari, menghadapi dinamika fluktuasi penjualan yang memerlukan pendekatan strategis berbasis diferensiasi. Penelitian ini bertujuan untuk menganalisis implementasi strategi keunggulan bersaing dalam meningkatkan volume penjualan pada CV Sinar Abadi Kendari selama periode 2020–2024. Jenis penelitian yang digunakan adalah deskriptif kuantitatif dengan metode analisis tren. Data penelitian bersumber dari laporan volume penjualan tahunan yang dianalisis untuk melihat laju pertumbuhan perusahaan. Temuan penelitian menunjukkan bahwa volume penjualan CV Sinar Abadi Kendari mengalami tren positif dengan puncak pertumbuhan mencapai 13,99% pada tahun 2023. Strategi keunggulan bersaing yang diterapkan melalui diferensiasi layanan pembayaran kredit bagi relasi terbukti efektif dalam memperluas pangsa pasar dan mengunci loyalitas pelanggan. Namun, adanya pelambatan pertumbuhan pada tahun 2024 sebesar 5,56% mengindikasikan bahwa perusahaan perlu melakukan inovasi strategi agar tidak terjebak dalam stagnasi pasar. Simpulan: Strategi keunggulan bersaing memiliki korelasi signifikan terhadap peningkatan volume penjualan, namun diperlukan adaptasi strategi yang lebih dinamis untuk menghadapi perubahan perilaku konsumen di Kota Kendari
Hak Cipta (c) 2025 Kusman Paluala, Sulastri, Eliyanti Agus Mokodompit, Syahrir (Penulis) https://creativecommons.org/licenses/by/4.0
ANALISIS KINERJA PEGAWAI PADA KANTOR DESA LOLIBU KABUPATEN BUTON TENGAH
This research aims to examine and analyze the performance of employees at the Village Office of Lolibu, Central Buton Regency. The type of data used in this study is qualitative data. Data collection techniques employed include interviews and documentation. The data analysis technique utilized is qualitative descriptive analysis. The findings of this research indicate that the performance of employees at the Village Office of Lolibu, Lakudo District, Central Buton Regency is considered good. This is evidenced by effective employee performance measured through three key indicators: service quality, responsiveness, and accountability. In terms of service quality, employees provide clear, prompt, and friendly services to the public. Responsiveness is reflected in the employees’ ability to respond quickly and appropriately to the needs and issues of the community. Regarding accountability, employees demonstrate orderly administrative management, transparent reporting, and openness in disseminating information to the public.
Hak Cipta (c) 2025 Titien Rahayuningsih, Abd. Azis Muthalib, Kornelia Oba (Penulis) https://creativecommons.org/licenses/by/4.0
Peran Ukuran Perusahaan Dalam Memoderasi Pengaruh Penerapan Green Accounting Terhadap Profitabilitas
Penelitian ini bertujuan untuk menganalisis pengaruh green accounting yang diproyeksikan dengan kinerja lingkungan dan biaya lingkungan terhadap profitabilitas serta ukuran perusahaan sebagai variabel moderasi pada perusahaan sektor pertambangan yang terdaftar di Bursa Efek Indonesia (BEI) selama periode 2020–2022. Penelitian ini merupakan penelitian kuantitatif yang menggunakan data sekunder. Populasi penelitian mencakup seluruh perusahaan pertambangan di BEI, sedangkan pemilihan sampel dilakukan dengan metode purposive sampling, sehingga diperoleh 11 perusahaan sebagai sampel dalam rentang waktu 3 (tiga) tahun. Metode analisis yang digunakan meliputi analisis regresi berganda dan analisis regresi moderasi (Moderated Regression Analysis). Hasil analisis regresi berganda menunjukkan bahwa kinerja lingkungan berpengaruh terhadap profitabilitas sedangkan biaya lingkungan berpengaruh negatif terhadap profitabilitas. Berdasarkan hasil analisis moderasi menunjukkan ukuran perusahaan tidak mampu memoderasi hubungan antara kinerja lingkungan dan biaya lingkungan terhadap profitabilitas.
Hak Cipta (c) 2025 Fitriyani, Wulandari Pryangan, Nasution, Burhanuddin, Azwan Hepriansyah (Penulis) https://creativecommons.org/licenses/by/4.0
PENGARUH STRATEGI PROMOSI DIGITAL, CITRA MEREK, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA UMKM SEKTOR MAKANAN DAN MINUMAN DI KOTA KENDARI
This study aims to analyze the effect of digital promotion strategy, brand image, and product quality on consumer purchasing decisions of micro, small, and medium enterprises (MSMEs) in the food and beverage sector in Kendari City. This research employed a quantitative approach using a survey method. The population of this study consisted of all food and beverage MSMEs in Kendari City, which is infinite in nature. Therefore, the sample size was determined using the Lemeshow formula with a 95% confidence level and a 10% margin of error, resulting in 96 respondents. The sampling technique used was accidental sampling. Data were collected through questionnaires that had been tested for validity and reliability. The data were analyzed using multiple linear regression analysis with the assistance of SPSS software. The results indicate that digital promotion strategy, brand image, and product quality partially have a positive and significant effect on consumer purchasing decisions. Furthermore, the simultaneous test shows that these three independent variables collectively have a positive and significant effect on purchasing decisions of consumers in the food and beverage MSME sector in Kendari City. These findings suggest that optimizing digital promotion strategies, strengthening brand image, and maintaining high product quality are essential factors in encouraging consumer purchasing decisions and enhancing the competitiveness of MSMEs in the digital era.
Hak Cipta (c) 2025 Dzulfikri Azis Muthalib, Isalman (Penulis) https://creativecommons.org/licenses/by/4.0
Pengaruh Inovasi dan Orientasi Kewirausahaan Terhadap Kinerja Usaha yang di Mediasi oleh Perilaku Kewirausahaan Pada UMKM Kota Kendari
The purpose of this study is to explore the influence of innovation and entrepreneurial orientation on entrepreneurial behavior and business performance. More specifically, it aims to examine and explain the mediating role of entrepreneurial behavior. This study employs an explanatory research design, and data were collected using a survey method. The sampling technique used was purposive sampling, with a total sample of 97 small and medium enterprises located in Kendari City. The respondents selected as samples were business owners. The analytical method used for hypothesis testing was Partial Least Squares (PLS). The results indicate that innovation has a negative and significant effect on business performance but a positive and significant effect on entrepreneurial behavior. Entrepreneurial orientation has a positive and significant effect on both entrepreneurial behavior and business performance. Entrepreneurial behavior also has a positive and significant effect on business performance. Furthermore, entrepreneurial behavior serves as a mediating variable in the relationship between innovation and business performance. Finally, entrepreneurial behavior also mediates the relationship between entrepreneurial orientation and business performance.
Inovasi, Orientasi Kewirausahaan, Perilaku Kewirausahaan, Kinerja Usaha
Hak Cipta (c) 2025 Rachmat Rialdy Hasan, Hasan Aedy, Rachmi Hariaty Hasan, Reski Auliany Hasan, Dzulfikri Azis Muthalib (Penulis) https://creativecommons.org/licenses/by/4.0
PENGARUH SOFT SKILL DAN PENGALAMAN MAGANG TERHADAP KESIAPAN KERJA MAHASISWA FEB UHO
This study aims to analyze the influence of soft skills and internship experience on the work readiness of students at the Faculty of Economics and Business, Halu Oleo University. This study uses a quantitative method with multiple linear regression analysis to examine the relationship between variables. Data were collected through a survey using a questionnaire distributed to 90 final-year students at the Faculty of Economics and Business, Halu Oleo University who had participated in an internship program. The results of the study indicate that soft skills have a positive and significant effect on work readiness, meaning that the higher the level of students' soft skills, the higher their work readiness. In addition, internship experience also has a positive and significant effect on students' work readiness, meaning that the higher the student's internship experience, the higher their work readiness. Simultaneously, both variables, namely soft skills and internship experience, contribute significantly to improving work readiness. These findings confirm that improving soft skills through education and organizational activities, as well as strengthening structured internship programs, are key to preparing graduates who are ready to compete in the world of work.
Hak Cipta (c) 2025 Muhammad Syarif, Wahyuni Rahma (Penulis) https://creativecommons.org/licenses/by/4.0
PENGARUH PELATIHAN SOFT SKILLS TERHADAP KUALITAS PEREMPUAN UMKM DI KOTA KENDARI
Perempuan pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran strategis dalam mendorong pertumbuhan ekonomi daerah dan peningkatan kesejahteraan keluarga. Namun, kualitas sumber daya manusia perempuan UMKM masih menghadapi berbagai tantangan, terutama keterbatasan soft skills seperti kemampuan komunikasi, kepemimpinan, manajemen waktu, pemecahan masalah, dan kepercayaan diri. Penelitian ini bertujuan untuk menganalisis pengaruh pelatihan soft skills terhadap kualitas perempuan UMKM di Kota Kendari. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Sampel penelitian terdiri dari 130 perempuan pelaku UMKM di Kota Kendari yang pernah mengikuti program pelatihan soft skills. Teknik pengambilan sampel menggunakan purposive sampling. Data dikumpulkan melalui kuesioner dengan skala Likert dan dianalisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa pelatihan soft skills berpengaruh positif dan signifikan terhadap kualitas perempuan UMKM. Pelatihan soft skills mampu meningkatkan kemampuan komunikasi, sikap profesional, kepercayaan diri, serta kemampuan pengelolaan usaha secara lebih efektif. Temuan ini menegaskan bahwa penguatan soft skills merupakan faktor penting dalam meningkatkan kualitas dan daya saing perempuan UMKM. Penelitian ini memberikan implikasi praktis bagi pemerintah daerah, lembaga pelatihan, dan pendamping UMKM untuk merancang program pelatihan soft skills yang berkelanjutan dan kontekstual sesuai kebutuhan perempuan UMKM.
Hak Cipta (c) 2025 Adwi, Kusman Paluala (Penulis) https://creativecommons.org/licenses/by/4.0
PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA DI DEALERPT. NUSANTARA SAKTI CABANG MANDONGA KOTA KENDARI
The purpose of the study was to determine the effect of the marketing mix on purchasing decisions for Honda motorcycles at Dealer PT. Nusantara Sakti Mandonga Branch, Kendari City. The population in this study were all consumers of PT. Nusantara Sakti Mandonga Branch, Kendari City, who bought 278 Honda motorcycles in 2021. The sample of this study was 74 respondents using the slovin method. The type of data used in this study is primary data. The data analysis method used is quantitative descriptive analysis. The analytical tool used is simple Linear Regression. The results of the study stated that the marketing mix which includes; product, price, place and promotion have a positive and significant effect on purchasing decisions, meaning that the higher or better the marketing mix, the purchasing decisions will increase.
Marketing Mix, Product, Price, Place, Promotion, Purchase Decision
Hak Cipta (c) 2022 Sulaiman, Ibnu Hajar, La Ode Almana (Penulis) https://creativecommons.org/licenses/by/4.0
ANALISIS DAMPAK PANDEMI COVID19 TERHADAP KINERJA KEUANGAN PT GARUDA INDONESIA (Tbk)
This article is the result of research that analyzes the impact of the Covid-19 pandemic on the financial performance of PT Garuda Indonesia in 2017-2021. Financial performance measurement technique which consists of several financial ratios to measure liquidity, activity, solvency and profitability. This study aims to describe the financial performance of PT. Garuda Indonesia Tbk. during the period 2017-2021. The results of this study indicate that the analysis of the impact of the Covid-19 pandemic on PT Garuda Indonesia experienced a decrease in the Current Ratio which caused a decrease. Analysis of the Debt to Asset Ratio at PT Garuda Indonesia that the Covid-19 pandemic has the impact of changes that cause increased financial performance. Analysis of the impact of the Covid-19 pandemic on PT Garuda Indonesia has decreased on Return on Investment. Analysis of the impact of the Covid-19 pandemic on PT Garuda Indonesia experienced a decline in Net Profit Margin. Analysis of the impact of the Covid-19 pandemic on PT Garuda Indonesia experienced a decline in Fixed Asset Turnover.
Impact of Covid - 19, Financial Performance
Hak Cipta (c) 2022 Elisabeth Suban, UmmyKalsum, Andi Runis Makkulau (Penulis) https://creativecommons.org/licenses/by/4.0
PENGARUH GAYA KEPEMIMPINAN DAN KREATIVITAS KERJA TERHADAP KINERJA PEGAWAI PADA BANK SULTRA CABANG UTAMA
This study aims to determine and analyze Leadership Style and Work Creativity on Employee Performance at Bank Sultra Main Branch. either simultaneously or partially at the SULTRA Bank company. The population in this study was 314 respondents. A total of 75 employees of Bank SULTRA Main Branch. Based on the predetermined sampling criteria, the company met the requirements as a sample in this study. The data analysis technique used in this research is multiple linear regression model. Data processing was carried out using the SPSS 25 application program. The results of the study indicate that the leadership style and work creativity simultaneously have a significant influence on employee performance. The leadership style variable has a significant influence on employee performance. Work creativity variable has an influence on employee performance.
Leadership Style, Work Creativity and Employee Performance
Hak Cipta (c) 2022 Ayu Septiani, Abd. Azis Muthalib, Muhammad Nuzul Qadri (Penulis) https://creativecommons.org/licenses/by/4.0
ANALISIS PENATAUSAHAAN ASET TETAP DAERAH BERDASARKAN PERMENDAGRI NOMOR 19 TAHUN 2016 PADA BIRO UMUM SEKRETARIAT DAERAH PROVINSI SULAWESI TENGGARA
This research intends to find out and analyze the administration of regional fixed asset according to the Regulation of the Minister of Home Affairs No. 19 of 2016 in the Regional Secretariat General Bureau of South East Sulawesi. It used a qualitative descriptive approach. It also used document observation, interviews, and literature study as data collection techniques. The result indicated that the administration of regional fixed assets in the Regional Secretariat General Bureau of South East Sulawesi in terms of the indicators of bookkeeping, inventory, and reports had followed the management provision stated in the Regulation of the Minister of Home Affairs No. 19 of 2016, in which the General Bureau Chief through Consumer Goods Administrator had regularly conducted registration and recording activities of regional fixed assets in consonance with the goods classification and codification, conducted the inventory of regional fixed assets by inventory team once in five years or every year for fixed assets namely construction in execution, and making semestrial and annual goods realization statements which were routinely reported to Regional Secretary of South East Sulawesi through Head of Asset Section in Office of Management or Regional Revenue, Finance, and Assets (BPKAD) of South East Sulawesi
Administration, Regional Fixed Assets, Regulation of the Minister of Home Affairs No. 19 of 2016
Hak Cipta (c) 2022 Nurul Annisa, Abdul Aziz Muthalib, Nita Hasnita (Penulis) https://creativecommons.org/licenses/by/4.0
ANALISIS PENGETAHUAN E-MONEY TERHADAP MINAT PENGGUNAAN UANG ELEKTRONIK PADA MAHASISWA SEKOLAH TINGGIILMU EKONOMI ENAM ENAM KENDARI
The purpose of the study was to identify and analyze and determine the effect of E-Money on the interest in using electronic money in the Sekolah Tinggi Ilmu Ekonomi Enam-Enam Kendari. The population in this study were students of the Sekolah Tinggi Ilmu Ekonomi Enam-Enam Kendari who were still actively studying, consisting of the 2018 class and the 2019 class, which totaled 901 students. The sample in this study was some students of the Sekolah Tinggi Ilmu Ekonomi Enam-Enam Kendari who are still actively studying, consisting of the 2018 and 2019 batches, totaling 90 students using the Slovin method. The data analysis method used is quantitative descriptive analysis. The analytical tool used is simple Linear Regression. The results of the study state that knowledge of E-Money has a positive and significant effect on interest in using electronic money in students of the Sekolah Tinggi Ilmu Ekonomi Enam-Enam Kendari, meaning that the higher the knowledge of E-Money students, the interest in using it will also increase.
Hak Cipta (c) 2022 Luna Noviantheza Rosari, Muh. Nur, Arifin (Penulis) https://creativecommons.org/licenses/by/4.0
PENGARUH SELERA KONSUMEN DAN DIFERENSIASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN CAT NIPPON PADA TOKO ERA BANGUNAN
This study aims to determine the effect of consumer tastes and product differentiation on purchasing decisions in the Building Era. The population in this study amounted to 96 obtained by accidental sampling technique. The type of data used in this research is quantitative data. Based on the research conducted, the research results show that simultaneously the variables of consumer taste and product differentiation have a positive and significant effect on purchasing decisions. Partially, consumer tastes have a positive effect on purchasing decisions and partially product differentiation has a positive and significant effect on purchasing decisions in the Building Era.
Consumer Taste, Product Differentiation, Purchase Decision
Hak Cipta (c) 2022 Sri Ayu Ningtias, Nofal Supriaddin, La Ode Hamida (Penulis) https://creativecommons.org/licenses/by/4.0
PENERAPAN PRINSIP GOOD CORPORATE GOVERNANCE DALAM PENGELOLAN DANA DESA DI DESA BANTEA BUTON TENGAH
The purpose of this study was to determine the application of good corporate governance principles in managing village funds in Bantea Village, Gu District, Central Buton Regency in 2021. The research method used was qualitative with descriptive qualitative research. The research was conducted because the Village Fund has a big influence on village development and the Village Fund is also prone to abuse. Therefore, it is necessary to apply the principles of good corporate governance. The results of this study indicate that the Bantea Buton Tengah Village Government has implemented the principles of good corporate governance, namely transparency and accountability in planning, implementation and accountability. However, the low quality of the available resources in Bantea Village has delayed the realization of the Bantea Village Fund Budget.
Good Corporate Governance, Village Fund Management
Hak Cipta (c) 2022 Oki Syahnakir, La Utu, Wahyuni Rahmah (Penulis) https://creativecommons.org/licenses/by/4.0
PENGARUH PENDIDIKAN DAN PENGALAMAN KERJA TERHADAP PRESTASI KERJA PEGAWAI SATUAN KERJA PELAKSANAAN JALAN NASIONAL WILAYAH I PADA KEMENTRIAN PEKERJAAN UMUM DANPERUMAHAN RAKYAT PROVINSI SULAWESI TENGGARA
This study aims to determine and analyze the effect of education and work experience on the work performance of the Regional I National Road Implementation Unit at the Ministry of Public Works and Public Housing, Southeast Sulawesi Province. The type of research used in this research is quantitative. The population in this study were all employees of the Regional I National Road Implementation Unit at the Ministry of Public Works and Public Housing of Southeast Sulawesi Province as many as 98 employees using the census method. The types of data used are quantitative and qualitative data, the data sources used are primary and secondary data. The data collection techniques used are observation and questionnaires. The analytical technique used is through multiple linear regression analysis using Microsoft Excel, and SPSS software. Based on the results of the research conducted, it can be concluded that (1) Education and work experience simultaneously have a positive and significant effect on employee work performance; (2) Education has a positive and significant effect on employee performance; and (3) work experience has a positive and significant effect on employee performance.
Education, Work Experience, Work Achievement
Hak Cipta (c) 2022 Muh. Fiqram Alfian, Bakhtiar Abbas, Rince Tambunan (Penulis) https://creativecommons.org/licenses/by/4.0
PENGARUH GAYA KEPEMIMPINAN DAN MOTIVASI KERJA TERHADAP PRODUKTIVITAS KARYAWAN PT. PLN PERSERO ULP BOMBANA
The research objectives are to identify and analyze; (1) The influence of leadership style and work motivation on employee productivity of PT. PLN Persero ULP Bombana; (2) The influence of leadership style on employee productivity; (3) The effect of work motivation on employee productivity. Population is employees of PT. PLN Persero ULP Bombana, totaling 58 people, not including the leadership, in this case is the Manager of PT. PLN Persero ULP Bombana and at the same time used as respondents in this study. The data analysis method used is quantitative descriptive analysis and multiple linear regression.The results of the study stated that; (1) Leadership style and motivation have a positive and significant effect on employee productivity; (2) leadership style has a positive and significant effect on employee productivity; (3) Motivation has a positive and significant effect on employee productivity
Leadership Style, Motivation, Employee Productivity
Hak Cipta (c) 2022 Muh. Dody Almaruf, Bakhtiar Abbas, Indira Yuana (Penulis) https://creativecommons.org/licenses/by/4.0